For this project, we were tasked with creating a toy brand as well as toy packaging that would interact with the toy. I chose to do a sustainable, collectable stuffed animal box that functioned as both a house and clothing for the toy. The branding is inspired by vintage teddy bear packaging because I wanted it to feel homey and warm while still keeping it classic. Many children today toss their packages after opening their toy and I wanted to make mine multifunctional to avoid being wasteful and to add an extra bit of fun to my product.
Moodboard:
Color + Font System:
Initial Logotypes:
Final Logo:
Dieline:
Final Product:
Final Animation:
